Look around at a random trade show and you will see soft signage everywhere. Without a doubt, soft signage is one of the most versatile types of signage due to its various options in use. And this use is evolving to encompass an ever-widening range of applications, including trade show graphics, backlit displays, retail store décor elements, as well as flags and banners. If you have the right equipment to cut soft signage, your possibilities are limitless.
When focusing on trade show graphics we notice the strong effects of large format and colourful printed soft signage. Not one visitor will pass the exhibitor’s booth without viewing their brand presentation and if done well, visitors will stop by. Product and company branding enable exhibitors to reinforce their brand identity on the trade show and reach as much (potential) customers as possible. It is the full concept that matters to convincing visitors of the brand, the actual image, the text, the way it is printed and even how the soft signage fits in the frame. That’s where the importance of cutting comes in.
Quite evidently, soft signage is light-weight and easy to transport as opposed to the rigid, hard-to-handle PVC boards. Thanks to the flexibility of the material, graphics have even less risk of getting damaged. Moreover, printers can achieve more vibrant colours and many people consider these textiles to be more environmentally friendly as opposed to PVC boards and vinyl lettering. In the end, your customer decides what it wants to achieve. With a versatile cutter from Summa, whether it be laser or knife technology, you can exceed their expectations.
As the demand for printed textiles in various trade-show applications continues to grow, also the sizes of the graphics grow. Large-format is striking and therefore popular. What makes that digital textile printers and cutters need to be capable of handling substrates beyond 3 meters now, and so they do. Many of these large-format printers and cutters easily produce flags, banners, full-blown backdrops and even façade signage.
How Summa’s cutting equipment helps you to create astonishing soft signage
With Summa’s laser cutting technology on the 3.2 m wide L3214 laser cutter, the processing of large-format textiles for soft signage applications is fast and accurate.
Also in Summa’s range of flatbed cutters with blade technology, 3.2 m wide models are available: the F3220 and F3232 blade cutters. Depending on the variety of the jobs you have, these flatbed cutters are versatile, easy to operate and accurate.