When UWAC leaders saw that its campaigns didn’t inspire donations, they aimed to engage donors on their own turf.
Summa used Salesforce Products to build a platform for online and mobile pledging, volunteering, tracking and donor engagement.
– George Pashel, Senior Vice President, United Way
The project won the 2015 Salesforce Innovation Award for Non-Profits; gains extend beyond initial goals, and the solution is endorsed for UW organizations worldwide.
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