Utz’s Excel-based legacy process involved numerous manual steps, discouraged collaboration and was hard to track. Instead, the company wanted:
Summa implemented Salesforce AppCloud, allowing for custom configuration of a Sample Request Form and approval process visible to everyone at Utz. The configuration also included:
– Chuck Tullis, Senior Vice President, Sales, Utz
The project to improve the innovation process, internally referred to as the Sample Request Process, was delivered, completed and went live in 3Q. By the end of 4Q, users had a strong pipeline of new product requests being processed in the system.
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