C2B Connector

Are you connecting with your customers where they are?

Today's customers have connections, choices and power.

Not all businesses are benefiting. The winners meet customers where they live—mobile, social, or brick-and-mortar. The winners know their customers' needs before they do and become part of their lives. These businesses have unprecedented opportunities to grow. Are you among them?

Summa's C2B Connector™ team of strategists, designers, solution architects and developers love to figure out fresh ways for our clients to engage their customers. They work with you to develop the right customer engagement strategy for your organization and bring it to life using leading technologies.

"80% of companies believe they deliver superior customer service, but only 8% of customers believe these same companies deliver superior customer service."

— Forrester, "The Customer Experience Index"

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Insights

Understand your ability to engage customers:

  • Quantitative and qualitative survey data from employees and customers gives you a 360° view of customer engagement from those who know it first-hand
  • Gap analysis highlights opportunities to improve technology, data practices, customer journey and culture

 

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Studio

Collaborate to identify engagement opportunities:

  • Are your customer engagement technologies up to the job? We collaboratively assess your digital marketing, sales, service, mobile, web, social, cloud and analytics capabilities
  • Explore the possibilities to improve technical infrastructure, data practices and customer experience through workshops
  • Sketch out the path from current to future state

 

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Playbook

The Playbook gives you:

  • A thorough understanding of your current technical and business capabilities for customer engagement
  • A customer engagement strategy to guide technology investment, design, and project execution to improve business results
  • Recommendation for which technologies to invest in first
  • A roadmap to increased customer engagement
  • Timeline and pricing estimates for initial projects

 

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Are you able to anticipate your customers needs?

Today’s customers have connections, choices and power. Not all businesses are benefiting. The winners meet customers where they live—mobile, social or brick-and-mortar. The winners know their customers’ needs before they do and become part of their lives. These businesses have unprecedented opportunities to grow. You can be among them.

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