We're big on design here at Summa, so we're thrilled to announce that IxDA PGH, the Pittsburgh chapter of the Interaction Design Association, is headed to our downtown office for their September event!
Why is interaction design so important, you ask? Well, for us, interaction design influences how people engage with the custom software solutions we build. Think about it—if an app is cumbersome or hard to use, whether it's because of the size of the buttons or its functionality, you're probably going to be less likely to use it, right? At Summa, our aim is to strategize, design and build digital solutions that 1) users can easily adopt and 2) help users do what they need to do more efficiently than before. Being cognizant of how a solution looks and functions helps us make a bigger impact in our clients' business, giving them a better, faster return on investment.
Learn more about our Human Centered Design approach at this month's IxDA event. You can register for the event here. Remember, it's free! Plus, we'll be providing food and beverages alongside our awesome speakers. We'll see you there!